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Rabea Ataya, the CEO of Bayt, heads the overall vision, strategy and financial growth of Bayt. After graduating from Stanford University with a Masters degree in Electrical Engineering, Rabea returned to the Middle East where he founded a successful data storage company.

In his role as Chief Executive Officer, Mr. Ataya has recruited the executive team, has raised several rounds of venture capital and private funding and has led strategy, direction and implementation. Mr. Ataya is also the recipient of Middle Eastern E-Entrepreneur Award given by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, for his outstanding contributions to the region’s “knowledge economy.”

In 1997, prior to founding Bayt.com, Mr. Ataya founded InfoFort, a records management company. InfoFort provides data storage facilities services to hundreds of organizations in the Middle East from the UAE to Egypt. Mr. Ataya led InfoFort as Chairman and CEO, deliberating strategy, setting tactics and executing plans. The company has been profitable from its first year of operation.

Prior to InfoFort, Mr. Ataya was Deputy General Manager of Ranya Contracting Company, a leading contracting company, and was responsible for the $30 million electro-mechanical division focused on HVAC. From 1994 to 1995, Mr. Ataya worked in the Technology Group of Alex Brown and Sons in San Francisco. In this capacity, he conducted analysis and opinions on mergers and acquisitions and helped raise both debt and equity financing for corporations exceeding $1 billion in aggregate.

Dany Farha serves as Chief Operations Officer of Bayt.com, Inc. Mr. Farha is responsible for managing revenue generation at Bayt.com. Most recently, he co-founded Butlers – the leading drycleaner in the UAE. Prior to, Mr. Farha founded Intercat – the second largest contract catering company in the UAE. He started his career in London at Lehman Brothers in fixed income sales. Farha is a graduate of University College London with a BSc in Statistics, Computing, Operations Research and Economics.

Akram Assaf serves as Chief Technology Officer of Bayt.com. Assaf is responsible for directing technology strategy, software development, and product delivery at Bayt. He comes to Bayt.com from Oracle where he was responsible for implementation of Oracle applications and databases to large institutional customers. He started his career in Andersen Consulting where he consulted Middle Eastern governments and leading corporations on technology implementation ranging from finance to HR systems. Assaf is a graduate of Jordan University with a BSc in Computer Science.

Mona Ataya serves as Vice President of Marketing of Bayt.com. Ataya is responsible for brand building, driving traffic, and the user experience at Bayt.com. She joined Bayt.com from Johnson & Johnson where, she served as Global Skin Care Franchise Manager based in Switzerland and was responsible for the re-launch of Johnson's Suncare and Piz Buin brands. Prior to J&J, she was employed at BBDO Worldwide handling Middle Eastern advertising strategy and execution for the brands of global companies including J&J and Pepsi. Ataya started her career at Procter & Gamble's global headquarters where she worked on leading brands including Tide, Era, and Ivory Snow. She has managed leading global brands for more than a decade. Ataya is a graduate with a BS in Marketing from Boston University.

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