Recruitment jobs and search engine optimisation ( SEO)

The problem is, it's highly competitive. There are only 10 positions available on the front page of google's 'organic' listings. Everybody in your market would like to be there, but clearly everybody cannot!

Recruitment is no different. Historically recruiters have paid out large sums on a regular basis to appear in papers and magazines to attract candidates. The costs of this are high and the impact relatively short lived, usually overtaken by the next addition. So if you are in recruitment and are turning to the internet for candidates, what are the options?

Pay per click advertising

You can buy a search engine ranking for a particular key phrase. This will gain you a position in google's sponsored listings, usually down the right hand side of the page. One of the advantages of this is that the results are instantaneous and can put a brand new website on the front page of google in an instant. One of the problems here is that you pay 'every time' someone clicks on it. It doesn't take a mathematician to work out that this can add up pretty quickly to a hefty bill. the 'bid' price for your phrase is competitive, so the more people that begin to join in, the cost of achieving the same results can rise in a way that is completely beyond your control. Also, it is open to obvious abuse.

Ultimately you must accept that only a proportion of your paid clicks will be effective in generating and application. You can set your google account to a fixed budget to prevent click costs running away with themselves. When you have met your budget, your advert is removed. This can prevent your advert breaking the bank breaking, but can be frustrating to see you advert appear with decreasing frequency as the phrase becomes more and more popular.

SEO companies

An SEO company will carry out work with your site to try and achieve 'organic' listings. The aim here is to gain top listings on google's normal search. The position won't cost you in clicks as above, but the SEO company will! SEO companies are notoriously erratic in their offerings and costs, their techniques often cloaked in mystery and the results the aim to deliver are never contractual as nothing can be promised. Search engine rankings are both competitive and dynamic, gaining a high listing and maintaining it may be two different propositions. Most SEO packages are based upon a monthly rate. Unfortunately, out experience is that it's very difficult to quantify what will be done for a given rate and of course, what the results will be. If results are not good enough, this may often lead to the suggestion that rates are increased.

So what's the conclusion here. Well it seems that the current dominance of the internet has gotten everybody gripped with recruitment companies everywhere paying higher and higher prices to the boom industry that is SEO. Whether you choose to pay per click, or pay and SEO company, it's only going to get more competitive and therefore more and more expensive. Jobs boards, on the other hand, will live or die by their position on the internet. they will likely have full time staff devoted to maintaining those top google positions. Unlike either SEO work, or pay per click, the cost of your market prominence will remain constant, as should the performance, as your job board fights on a daily basis to maintain the top positions your require.

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Good luck